A fresh REMAX survey confirms something the headlines haven’t been saying clearly: buyers may be waiting, but they aren’t walking away.
Despite high costs and uncertain conditions, 88% of respondents say they plan to purchase a home in 2026, and more than three-quarters would accelerate their timeline if affordability improved even modestly.
For spec builders, this matters. It signals pent-up demand—buyers who are financially stretched but emotionally committed. And it sheds light on what will actually move them off the sidelines.
Affordability remains the gatekeeper, but lifestyle is the differentiator.
Younger buyers, especially Gen Z and Millennials, are willing to pay more for community amenities, connection, and convenience. Over 70% say they’d spend extra to live in a neighborhood with a strong community vibe. Half say future development potential is a major deciding factor.
In other words, buyers aren’t just choosing homes; they’re choosing context.
Here’s what that means for builders:
1. Right-size product to match affordability and payment sensitivity. Smaller footprints, flexible floor plans, and efficient builds meet buyers where they are.
2. Lean into community and lifestyle in your marketing. Show the parks, trails, coffee shops, walkability—not just the home.
3. Plan ahead for a demand release in 2026. This is not a soft market forever. It’s a coiled spring.
Buyer intent is strong. The question is whether builders will be ready when affordability finally cracks the door open.
For the full REMAX survey findings, you can read the original report here.
