The Best Builders Plan for Market Cycles—and the Next Generations

Some people build for the market. Others build for the next generation.

The difference shows up years later—when the paint fades, the trends shift, and the homes still stand strong because someone cared enough to get it right.

That’s the kind of builder Jim Lawler is.

At 21, he was working twelve-hour days—six to six—coordinating subs, learning the financial side, running schedules—paid education he called it.

“I knew that was for my future,” he said. “Someday I was going to own my own company.”

Forty years later, he’s running a $15 million company in Arizona, still showing up with the same conviction he had at 21.

Every builder knows the work isn’t easy. You fight regulations, rising costs, and markets that test your patience. Yet the best builders keep playing the long game. They build not just for this cycle, but for the next one.

When the 2008 crash hit, Jim watched half the workforce disappear. Kids stopped entering the trades. Parents warned them away. But instead of giving up, he doubled down—supporting new vocational programs and mentoring younger builders (and they are starting to show up).

“It’s our job to raise people up,” he said. “Are we secure enough to bring people up—and maybe even surpass us?”

That’s what being built to last really means. Not just surviving the hard years, but preparing others to thrive after you.

When a developer once asked five builders to take over a stalled subdivision, Jim was the only one who brought a business plan. He got the job. Within months, he turned that idle ground into a thriving neighborhood.

What set him apart wasn’t that he built differently—it’s that he led differently. While others saw limits, Jim saw opportunity. He didn’t wait for perfect conditions. He adapted to what the market and community needed.

“Most builders are ‘no’ builders,” Jim said. “We’re ‘yes’ builders.”

By that, he didn’t mean saying yes to every request—he meant saying yes to possibility. Yes to solving problems when others walk away. Yes to finding a way through changing costs, labor gaps, and endless code updates. That mindset turned challenges into momentum and helped him keep building when others couldn’t.

That’s the kind of thinking that keeps communities strong—and it’s the mindset we admire most. Builders like Jim don’t chase shortcuts or shiny objects. They build legacies. They pass on wisdom, not just blueprints.

And that’s the kind of partnership we believe in—steady, principled, and built for the long haul because anyone can lend for a season. But the people and the projects that truly matter are built to last.

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