Most builders treat garage doors as a line item. Turns out, that may be a mistake.
According to Zonda data, garage door upgrades can deliver a 268% ROI—putting them among the highest-performing exterior investments in residential construction. And yet, they’re rarely considered early in design, where they can do the most work.
In a recent episode of Smarter Building Materials Marketing, Tina Mealer from Haas Door breaks down why builders are starting to rethink garage doors—not just as curb appeal, but as a performance and value signal tied to energy efficiency, wind ratings, and perceived quality.
The bigger takeaway isn’t about doors. It’s about how often builders miss quiet upgrades that buyers do notice—and pay for.
So what other “afterthought” decisions might actually be hiding your easiest margin?
